Forget what you've learned in the past about resumes! Most employers today look
for accomplishments in addition to duties. A strong resume will contain a
brief, yet powerful profile rather than a vague objective statement. Don't be afraid of
"tooting your own horn," because you can bet that is what your competition is
doing.
The following strategies updated an old resume which
wasn't working, and focus on two crucial elements of a winning resume -
the profile statement and summary of qualifications.
The Objective
Statement BEFORE -
Resume Objective: Management career
position in growth-oriented organization with focus on international sales and marketing
with Latin American and Caribbean.
The Professional Profile
AFTER -
International Sales and
Marketing Executive
Dynamic, profit-driven sales management professional
with over 10 years of measurable achievements building and leading operations through
steady growth and global market expansion. Proven qualifications in strategic marketing,
organizational leadership, project management and competitive product positioning.
Consistently recognized for delivering continued quality service, improved productivity
and increased profitability. Visionary leader with ability to build cohesive teams,
maximize revenue growth and exceed corporate goals and objectives.
Now that we've determined that this "after" is already
serious contender, let's examine his qualifications.
"Summary of
Qualifications" BEFORE -
*Ten years' experience of business development in the US and abroad
*Strong communication skills. Native tri-lingual capability (English, Spanish and
Portuguese)
*Excellent Organizational Skills
*Quick and Effective decision maker (Solution Oriented)
*Recognized as sales leader
"Qualification
Highlights" AFTER - Strong track record of consistent business
development over a 10 year period with an outstanding record of providing significant
sales and profit growth. Average 50% over plan for three years straight. *(Demonstrates
concrete career progression)
Excellent capacity to work in and understand diverse cultures;
extremely well traveled, and multi-lingual with fluency in English, Spanish and
Portuguese. *(Important qualities for successful international
relations)
Exceptional ability to identify and capitalize on
global market opportunities; able to successfully develop, negotiate and maintain
cross-cultural relationships.Captured key account with leading telecommunications company
and secured over $500K in revenues.. *(Crucial
skill for maintaining profitability)
Superior leadership, team building and motivation
abilities; demonstrated competencies in generating enthusiasm and results from sales
staff. Team increased productivity by 65% after incentive-based
performance was adopted.*(Evidence of commitment to team-based operations)
Recognized for performance excellence; recipient four
successive "President Awards for generating over $1.2M in sales annually. *(Denotes commitment to success and results)
Clearly, you should see why this "After"
resume presents a highly successful and accomplished candidate. Both the profile and
qualifications highlight his contributions and demonstrate his potential. Your competition
is not going to be afraid of "tooting his own horn," and you shouldn't either.
You absolutely MUST outsell your competition, otherwise you may miss out on important
interviews.
Visit these other links:
Cover Letter
Sales & Marketing Resume
Accounting/IS Professional
Before & After Resume Tips
Resume Original by Kim Little, Fast Track Resumes. If you'd like to get started on
your professional resume today, contact Kim at info@fast-trackresumes.com. Please
note that all resume examples within are formatted specifically for ease of viewing on
various web browsers. Not all resume formats/and or approaches will be identical.
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